Chopard, established in 1860, originated as a Swiss watchmaker celebrated for precision and innovation. Evolving under the Scheufele family, the brand diversified into luxury jewelry while maintaining its commitment to quality. With a commitment to ethical and sustainable practices, Chopard continues to create exquisite timepieces and jewelry pieces that capture the essence of luxury and refinement. Today, the brand's watchmaking expertise continues to thrive, with each timepiece reflecting a rich heritage of Swiss horological tradition while embracing modern innovation.
Since 1998, Chopard has formed a glittering duo with the Cannes Film Festival, to which it serves as official partner. Artisan of the Palme d'Or and all the prizes awarded at the end of the competition, Chopard is keen to promote the up-and-coming generation of the film industry by yearly presenting the Trophée Chopard to a young actor and actress. Synonymous with glamour, Chopard accompanies the traditional ascent of the steps by adorning the stars with stunning Haute Joaillerie creations from the Red Carpet Collection.
Since 1988, Chopard has been the proud sponsor of the 1000 Miglia Race. Competitive spirit and sense of camaraderie; energy and dynamism; speed and style; along with a crucial timing element: such are the attributes that make the 1000 Miglia such a perfect fit with Chopard, born of Karl-Friedrich Scheufele’s personal passion for classic cars.