Tourneau

The Materials of Rado

Rado, master of materials, is a globally recognized Swiss watch brand, famous for innovative design and its use of revolutionary materials, including the first ceramic watch. From its beginnings in 1917 in Lengnau, Switzerland, Rado has been an industry leader through its creative approach. The brand philosophy, "If we can imagine it, we can make it." rings just as true today as it did in the early 20th century.

For nearly three decades, high-tech ceramic has played a central role in Rado's watchmaking. Watches made with this material are timekeeping instruments of art and craftsmanship. Their smooth, stylish surfaces, in metallic or matte, are crafted in an ever-expanding array of colors. They provide a gentle approach to style (being lightweight and hypoallergenic) that is incredibly comfortable and suitable for everyone, even those with the most delicate skin.

RADO TRADITION CAPTAIN COOK

At Rado, we’re proud to present the brand new collection of Captain Cook watches as part of our exciting new product selection. Don’t think vintage, think vibrant. Forget traditional and think pioneering. Shapes, colors, materials and an eye for enduring design combine on a range of models that are made to suit modern proportions. Drawing on all the great elements that made the 1962 original a roaring success, and using signature materials that have appeared on favorite Rado models through the years, the new Captain Cook collection brings all Rado’s milestone moments together for maximum impact.